Permissible Indulgence is a Sweet Spot for Consumers

Health and wellness are important to consumers, but it can be challenging to say no to indulgences that offer a positive experience even if they don’t support lifestyle goals. Mintel found that 50% of consumers who snack do so to treat themselves, and yet 35% of consumers are replacing treat-worthy indulgent snacks with healthy ones. It’s a tough balance that can create cognitive dissonance for individuals who look to food and beverage products for an emotionally beneficial treat but also want to improve their physical well-being…