Beverage Innovations Shift to Embrace Everything from Health to Entertainment

They say, “You are what you eat.” Of course, that also could be applied to what you drink. That’s because when dining out, consumers are looking to beverages to provide certain experiences—whether that’s a better-for-you boost or pure entertainment. Both trends are influencing new beverage innovation.

Health and wellness is common thread driving menu innovation, although there’s a constant evolution of what falls under this umbrella term. Consumer beliefs are shaped and shifted by doctor’s warnings, celebrity lifestyle endorsements, easy access to information online, and even conversations on social media. And because these messages change frequently, foodservice operators—and their beverage manufacturer partners—need to be adaptable…