The benefits and challenges of formulating with natural colors

Consumers are trained from an early age to believe color represents flavor profile, freshness, and overall quality of a product. For that reason, it’s important to consider the appearance and source of colorants to achieve the ideal experience for your target consumer.

Natural colors, or colors that are exempt from certification, come from natural sources like vegetables, minerals or even animals. Thirty-eight colorants are exempt from certification for food and beverage, such as grape color extract for purple, beet juice for red and turmeric for yellow…