Functional Beverages Will Get Even More Personalized in 2019

Functional beverages exist for so many need-states that it almost seems like science fiction. Need an immune boost? Can’t focus? Want brighter, more tightened skin? There’s a beverage for that.

Consumers are embracing functional beverages because they are a delicious and convenient way to absorb the inherent benefits of nutritional ingredients. In addition to fruits, vegetables and herbs that are rich in vitamins and antioxidants, beverage brands are incorporating ingredients like melatonin and CoQ10 that were previously only sold in oral supplements to help consumers achieve their personal lifestyle goals…